Industry News

Let the world embrace camping

2023-02-14

When we are immersed in the happiness of camping, in fact, this kind of beauty is happening in every piece of land around the world. After the end of the epidemic, the camping boom has successfully swept the world, and "camping" has already become the keyword of the year in 2023 in advance, becoming one of the global "top streams". One of the "top streams"



The world is embraced by camping

In the post-epidemic era, people's concern for health and quality of life has made camping a phenomenal outdoor lifestyle, ushering in a new development opportunity. According to the Global Camping Report 2022 released by The Global Business Research Company, the global camping market is expected to grow from $62 billion in 2021 to $68.93 billion in 2022, at a compound annual growth rate of 11.2%, and by 2026, the global camping market is expected to grow by 45% to over $100 billion. By 2026, the global camping market is expected to grow by more than 45%, reaching the level of 100 billion dollars. On the overseas version of TikTok, there are many videos about camping, fishing and hiking, and the head content has hundreds of millions of plays, making camping as a lifestyle sought after around the world.

(Source: Global Camping and Caravanning Market, The Business Research Company, 2022)

Korean camping category is experiencing explosive growth

Camping, known as the "third space," represents a desired retreat from home and work and is a natural increase in consumption when GDP per capita exceeds $10,000.

According to the International Monetary Fund, Korea's GDP per capita will be $3.4 trillion in 2022, and according to the Korea Tourism Organization, the Korean camping market was only 2 trillion won in 2017, but the epidemic has stimulated the Korean camping industry to increase by 20% to 7 trillion won in 2021.

The epidemic has reawakened the importance of health and nature, inspiring people to aspire to the outdoors. In addition, the frequent posting of camping news by Korean celebrities on social media has also led to high growth in sales of camping products in Korea.

Korean media data shows that the camping population in Korea has increased from 6 million in 2019 to 7 million in 2021. This means that about 1 in 7 Koreans is a potential consumer in the camping market. For overseas sellers, the Korean camping market is undoubtedly a big piece of cake.



 As a famous outdoor furniture brand born in China, YMOUTDOOR® is a good example of how to export our outdoor brands and products overseas. As a well-known outdoor furniture brand born in China, YMOUTDOOR® is standing firmly in the competitive global camping market through accurate insight of consumer pain points, mutual cooperation, protection of guests' interests, and the identity of a new track opener. The "focus on research and development, insist on originality, craftsmanship quality" provides inexhaustible power for YMOUTDOOR® to continue to conquer the global market, the accumulation of more than 200 patents in 20 years, 130,000 square meters of manufacturing base, dozens of product testing procedures, so that YMOUTDOOR® has successfully built its own brand moat. YMOUTDOOR® has successfully built its own brand moat, so that each product has become a classic product of the outdoor world, and has been recognized by foreign investors in many regions around the world, among which the most prominent ENO hammock frame and other original products are well liked by people.


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